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2017 May pp banner1200 2


costolo-dick-twitterTwitter: real-time
info’ network

It's not social media. It’s the best
permission marketing tool ever!


27 Sep’12

Twitter CEO Dick Costolo was interviewed recently by Business Week’s Charlie Rose about its redesign and its mobile strategy. Here are the highlights...

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twitter_bird_follow_me__SmaManufacturer and dealer alert!

Twitter critical

Brands need to include in their
marketing and promo strategy


8 Jun’11

Progressive marketers can be forgiven for occasionally jumping on bandwagons seemingly loaded with gold given the hype surrounding some launches.

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twitter-marketing-promotion1Open webstores 
to Twitter and Facebook

Measure user likeabilty and engagement


By Lucy Jermyn
15 Sep 10

Brands i.e. resellers and manufacturers, wishing to take their social media strategies a stage further must tailor their approach towards hardcore advocates - and make sure webstores are open and easier to reach

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twitter-marketing-promotion1Tweetbeat – 8 Guidelines

Avoid bitter
on Twitter

Differentiate personal from
the professional in social media.


12 Dec 09

If Gillette 's PR man spotted rival brand King of Shaves' founder, Will King, in a pub, it is highly unlikely that he would take the opportunity to inform him that his products are 'cheap plastic pieces of rubbish'.

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"Tomorrow's News Today,

not yesterday's news tomorrow."

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